Deep White triumphs at 2011Baltic PR Awards
By winning three of the ten competitive prizes at the Baltic PR Awards 2011, Deep White became the year's most awarded public relations agency in the Baltics. The tree planting and sowing campaign Skābeklis [Oxygen] executed by Deep White won the main award in two categories: Corporate sustainability and responsibility and Crisis and issue management. In turn, the ZZ Championship, executed by Deep White with client Tele2 and youth organization Avantis was considered the best sponsorship project in 2010. The Baltic PR Awards is Northern Europe's leading annual forum for communications management.
Deep White becomes a member of the Latvian Art Directors Club
In March 2011, Deep White responded to the invitation of the Latvian Art Directors Club (LADC) and become a full member. The desire to create, to discover new worlds and to follow one's heart are the things that unite Deep White and the LADC. And reinforces even more strongly our belief that we are heading in the same direction.
Deep White manager Egle Klekere elected to LSAKA Board
The recent annual general meeting of the Latvian Association of Public Relations Companies (LSAKA) saw Deep White's manager Egle Klekere elected to the association's board. The first key steps have already been taken: a strategy and action plan for 2011 have been developed and approved along with the other members of the association. In future, it is planned to devote more effort into providing additional educational opportunities for members of the association through involvement in EU-funded training projects. The association also set targets to bring order to public procurement and to promote new business sectors.
The Skābeklis project was created to promote Latvians' feelings of unity and patriotism, and to try, through a combined effort, to make Latvia even greener. The project's ambitious objective was to seed and then replant as many trees as Latvia has people, in this way demonstrating what could be achieved if everyone in Latvia just planted one little tree seed.
To date, the project has seen more than 5 million pine and fir tree seeds distributed to the population. The hands-on involvement of schoolchildren, popular actors, symphony orchestra musicians, also teams of employees from numerous major companies has seen 2 177 063 pine and fir tree seeds being sown. The Skābeklis project will culminate in spring 2011, when all the seedlings will be replanted in forests.
Deep White project Skābeklis nominated for European Excellence Award 2010
The tree sowing and planting project Skābeklis [Oxygen] executed by Deep White has reached the final of the prestigious European Excellence Awards 2010. Skābeklis, part of the corporate social responsibility activities of A/S Latvijas valsts meži [Latvian State Forests] and the SEB bank, has been acknowledged as one of this year's best ecology and also Baltic region campaigns, chosen among stiff competition from 1450 projects submitted from throughout Europe.
Deep White active in the Latvian Association of Public Relations Companies
Deep White became a member of the Latvian Association of Public Relations Companies (LSAKA) in August 2010. It was the desire to raise the overall level of professionalism in the industry and to increase the public's understanding of the value of PR that prompted us to participate in the work of the association. We are determined to put our experience to work and fully open to cooperation with Latvia's leading agencies to not only improve the industry's reputation, but also raise awareness of the importance of PR in today's communications.
The Run for Baltic unity Heartbeats for the Baltics was created with public relations agencies Alfa-Omega Communications of Estonia and KPMS of Lithuania. See the campaign presentation HERE
“Heartbeats for the Baltics” – best international communications campaign for 2009
The Baltic PR Awards 2010 jury adjudged the Run for Baltic unity Heartbeats for the Baltics, executed by Deep White, as the best international communications campaign in the 2009 competition. An extensive information campaign succeeded in involving many residents of the Baltic States in the celebrations of the 20th Anniversary of the Baltic Way. Tens of thousands of people from Latvia, Lithuania and Estonia each ran their kilometre for Baltic unity.
Deep White nominated for European Excellence Awards finals
The GREEN SECTION project, executed by Deep White, has been included in the Social Media category at the prestige European Excellence Awards 2009 finals. To persuade more people to follow a green lifestyle, the special GREEN SECTION, a platform bringing to life a green lifestyle was created in Latvia's biggest social-networking portal draugiem.lv on behalf of the SEB bank and Latvian State Forests company (Latvijas valsts meži). We created a milieu, ideas and the opportunity for anyone to become a green-lifestyle ambassador and promote green ideas to their friends.
Deep White organizes Baltic Unity relay Heartbeats for the Baltics
Taking up the idea of Latvia's President Valdis Zatlers and the initiative of Pēteris Apinis, president of the Latvian Doctors' Association, Deep White took up the challenge to organize, within the space of a month, a Baltic Unity relay Heartbeats for the Baltics in all three Baltic States, to commemorate the 20th anniversary of the historic Baltic Way (Baltijas ceļš). Participants were asked to each run a kilometer for Baltic unity and Latvia alone had more than 60 000 runners, with another 40 000 people following the Internet broadcast of the event. Runners recorded their experiences at www.baltijascelam20.lv.
Deep White takes three prizes at Baltic PR Awards 2009
Three projects executed by Deep White were awarded prizes at the Baltic PR Awards 2009 competition. The interactive Quit Section, set up in Latvia's biggest social-networking portal draugiem.lv as part of our anti-smoking campaign Doctors against smoking (Ārsti pret smēķēšanu), was adjudged the best project in the Digital Communication category, whereas the Pigman (Cūkmens) clean forests campaign "Don't litter the forest! You'll turn into a pig!" triumphed with two awards - both as the best Corporate Responsibility project and coming third in the Public Sector campaign category.
Deep White wins Hammer!
Deep White has won an award at the International advertising festival Golden Hammer in the Best use of Internet category. We received the award for the digital solution within the anti-smoking campaign Doctors against smoking (Ārsti pret smēķēšanu), the specially created interactive section in Latvia's biggest social-networking portal draugiem.lv.